Industry Use Cases of Azure Kubernetes Service and their success story

Shivani Mandloi
3 min readMar 4, 2021

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Although Kubernetes (K8s) includes a significant number of built-in features and is designed to simplify container orchestration, it can be challenging to configure, deploy and manage. Many organizations do not have the in-house expertise needed for use of K8s for their particular requirements but don’t want to miss out on the benefits of containerized applications which give rise to the need of someone to manage it for you based on what you need.

So, Microsoft azure has made Deployment and management of containerized applications more easy with a fully managed Kubernetes service.
Azure Kubernetes Service (AKS) offers serverless Kubernetes, an integrated continuous integration and continuous delivery (CI/CD) experience, and enterprise-grade security and governance. Unite your development and operations teams on a single platform to rapidly build, deliver, and scale applications with confidence.
Once your set-up is operational, managed solutions provide the tools necessary to automate routine processes such as updates, scaling, load-balancing and monitoring.

Features
» Pay only for the nodes (VMs)
» Easier cluster upgrades
» Integrated with various Azure and OSS tools and services
» Kubernetes RBAC and Azure Active Directory Integration
» Dynamic rules with Azure Policy across multiple clusters
» Kubernetes can scale your Nodes using cluster autoscaler
Expand your scale even greater by scheduling your containers on Azure Container Instances.
» Elastic provisioning of capacity
» Ability to add event-driven auto scaling and triggers through KEDA
» Faster end-to-end development experience
» Most comprehensive authentication and authorization capabilities using Azure Active Directory
» Available in more regions than any other cloud provider
» Accelerate containerized application development
•Define,deploy, debug and upgrade even mist complex kubernetes applications
• Automatically containerize your applications
•Add a full CI/CD pipeline to your AKS clusters with automated routine tasks
• Set up a canary deployment strategy in just a few clicks
•Detect failures
• Optimize your pipelines
• Deep traceability into your deployments.
• Gain visibility into your environment
» Increased operational efficiency- Rely on built-in automated provisioning, repair, monitoring, and scaling. Get up and running quickly and minimize infrastructure maintenance

Fringe 81’s success story with AKS

Fringe81, a high-profile firm in the Japanese advertising industry, has released “GrowLio”, a new ad monetization support service enabled by fully-managed Kubernetes and Container services provided through Microsoft Azure.

The company first took note of Kubernetes because it allows customer needs to be rapidly reflected in services.

The challenge of using Kubernetes
Tomokazu Hiroi from the Technology Development Department of Fringe81 Co., Ltd., describes the situation: “The media providers, app vendors, and advertising agencies who are our customers are creating new, original products every day to meet the needs of advertisers. To keep up with this accelerating diversification, it is essential for us to rapidly develop our own services. Therefore, to achieve the necessary agility and speed we have developed a service platform based on the “cloud first” and “container first” concepts”.

Azure Kubernetes Service becoming the part of their success
Fringe81 uses Kubernetes for the delivery platform at the core of its service platform. There was a clear reason for using Microsoft Azure as the delivery platform.

Hiroki Komurasaki from the Technology Development Department of Fringe81 Co., Ltd., explains: “The Azure Kubernetes Services (AKS) within Microsoft Azure were the decisive point for our adoption. Compared with the other systems making up our service, the delivery platform is expected to see the most changes and improvements in capabilities. So, this is an area where major effects can be expected through implementation with Kubernetes. However, Kubernetes is still a new technology, and we thought it would be difficult to manage on our own. AKS provides a fully-managed Kubernetes environment, so we felt we could realize our implementation without too many worries, even though this is a new technology.”

By using Azure Kubernetes Service, with its fully-managed Kubernetes environment, Fringe81 has the agility to respond to diversifying advertisement needs.

Hope you all find it interesting…!!!
Thankyou..!!!

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